Unique! Warm! Attractive! Extraordinary!

Focus on design since 1989

Modular Display Systems

Your Blueprint for Success in Optical Dispensing

Modular Design Systems specializes in the design of state-of-the-art Optometric offices, Retail Optical stores and Frame dispensaries.

The problem faced by the Optometrist and the Optician is not that different. The Optometrist has the patient already in the office and if they leave, someone missed something to cause that to happen.

For the Dispensing Optician the first problem they face is to get their client into the office and then once they are in the office, to keep them there for all their services.

Our business is to assist you in any way we can to maximize the earning power of your office through a functional space plan and a state of the art frame dispensary, by providing you and your competent staff with the tools you need to create an appealing environment in which to maximise your market potential.

We assist you from the time you choose your location and can even offer insight before you choose a location and help in the many planning stages, from a new office design to the renovation and remodelling of your existing space.

Our Formula for Dispensing Success is very simple: Don’t give your patent/client a single reason to go elsewhere.    Surround yourself with competent, knowledgeable staff, state of the art instruments, and an attractive, inviting, comfortable interior.

Then position a frame dispensary filled with beautiful frame lines that will knock the socks off your patient/clients.  Immediately plant a seed in the mind of your patient/client that they don’t have to go anywhere else and the majority of them will stay with you for all of your services. Brian Wolcovitch, Modular Display Systems

Do it properly! Carry better products that will result in higher sales more often. Find the right mix of generic, ophthalmic frames, designer brands and high end sunglasses, you will open the door to multiple sales more often. The results are extraordinary and long lasting.

Doing this must be trated as an investment, with the potential for huge returns over the life of your business.  Invest well and reap the benefits.

Why Use Modular Design Systems

MDS Inc. is on the leading edge of merchandising and design for the optical industry. Our display system provides MAXIMUM IMPACT for the marketing of optical frames and products.

It is important to have a dispensary that has attractive cabinetry and colors, however the MDS approach provides for a dispensary which will stimulate the best results possible. MDS can design an exciting dispensary with the potential to surpass your best competitor.

This is the kind of environment we design and the results we get are nothing short of dramatic; our clients attest to it. Even clients with well established businesses have seen a powerful increase in their business that is directly attributed to our display system and approach.


    • “After 11 years in private practise, I was faced with the challenge of expansion.  Hiring MDS made decision making a breeze” “They achieved what they said they could and that was the ‘Wow’ factor. I was really surprised by the reaction to my new office.  EVERYONE! And I mean everyone, that came in the office, […]

      — Dr. Lisa Fung

    • “When you did my first office eleven years ago, you did what you said you were going to do and when you said you were going to do it. I had an outstanding result and consequently when I decided to build a new office, my decision was to use MDS again.” “In the first office […]

      — Dr. Areef Nurani

    • “I want to thank Frank and Brian from the bottom of my heart for making my dream a reality and for Modular Design’s attention to detail” “I especially want to thank Frank, for his time, energy, expertise, insight, motivation and support.” “I can say that MDS went above and beyond what I expected and I […]

      — Dr. Stelios Nikolakakis

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